In the short months since Covid-19 was declared a pandemic, the world has changed almost beyond recognition, and so has its needs to adapt. From quarantines to lockdowns to Malaysia’s movement control order (MCO), nations worldwide enforced social distancing by limiting access in places crowds used to congregate.
As an extraordinary year draws to a close in a few months, many businesses will look beyond the initial, urgent response to the pandemic to prepare for long-term recovery. They are aiming to be resilient to new challenges that are certain to emerge; they range from a slowing global economy to uncertain customer demand, depending on the sector one is in.
The term ‘big data’ is used to refer to two different things. It can either mean a huge set of data (individual nuggets of information about anything from business performance to customer preferences).