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How to get started with digital without significant investment

What does it take to start digitalising your business, and what should you do if you can’t spare the funds to invest? Dato’ Joey Yap shares his take at Spark Engage.

EQUIP YOURSELF WITH KNOWLEDGE

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Turn time into a valuable resource by equipping yourself with the necessary knowledge. Commit yourself to learning as much as you can and discover the many affordable digital solutions out there, and find out what they can do for your business.

BUILD ONLINE PRESENCE, WITHOUT ANY COST

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Take advantage of social media platforms such as Facebook, Instagram and Telegram to build online visibility.

FOCUS ON SERVING, NOT SELLING

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Make sure you are providing value to your customers by helping them to solve their problems using your products/services. This way, you can build your customer base slowly, and you will begin to see more profits.

OUTSOURCE YOUR TALENTS

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A lot of people think they must hire in-house talents, but the reality is you can get the services of freelancers to get the job done. In fact, many of them are able to offer quality and affordable services.

ONLY SPEND MONEY THAT YOU CAN AFFORD TO LOSE

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Every single business decision comes with a risk. That's why we have to be wise while making investments. If you can't risk losing the money you have, then don't invest your money. Invest in time instead to learn what you need to know to get things done.


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