Let us help you get started

How Senheng is Using eCommerce to Grow Revenues to RM1 Billion


What does it take to successfully take a business online? June Tai, Head of Marketing at Senheng, shares her experience and advice on finding success with eCommerce.

Where was Senheng’s first retail outlet? How have you grown since then?

Senheng Pandan Jaya was our first Senheng store that was established back in 1989. Today, we have more than 100 stores nationwide.

What was Senheng’s main goal in the online space?
We wanted to offer a consistent brand and shopping experience for our customers. We noticed that while footfall was falling at our physical stores, online traffic was growing significantly.

In the beginning, going online took a lot of convincing as we were taking a step back from traditional media. We were initially very concerned about being able to reach out to customers in rural areas, but digital marketing allowed us to execute ads targeted at those areas.

For the 11:11 campaign in 2018, we did 80% better than the previous year. eCommerce is key in our journey towards generating RM1 billion revenue from our online and offline channels.

How did you manage the competition between your website and physical stores?
eCommerce does not mean the end of brick-and-mortar retail. In a typical customer journey, the customer can choose to search for our products through our website or they can choose to experience the product in our physical stores.


What is your advice for other brands wanting to go online?
Don’t be afraid to take the first step. Most companies are always concerned about ROI, but businesses must understand that they need to invest in technology, systems, and solutions to see results. We saw significant results within six months of starting our eCommerce journey in 2017.

Why Maxis eCommerce and how did it help Senheng?
The Senheng web store was built by the Maxis eCommerce team, and it is fully integrated with a logistics and payment system that currently houses more than 2,000 products.

Recently, we have also engaged Maxis for SEO to drive more organic traffic to our site. Maxis was able to provide us with detailed insights into our SEO performance and presented us with key areas for improvement. They eventually gained our trust in their expertise.

“For the 11:11 campaign in 2018, we did 80% better than the previous year. eCommerce is key in our journey towards generating RM1 billion revenue from our online and offline channels."
- June Tai, Head of Marketing, Senheng


Find out more about Maxis ONERetail to see how it can help you grow your business.

CATEGORIES

Popular
Posts

How a Pandemic Accelerated Cloud Evolution

How a Pandemic Accelerated Cloud Evolution

When the Covid-19 pandemic pushed industries to their breaking point, cloud-based innovations pushed back.

TELL ME MORE
Get Started with Cloud: How to Boost Productivity, Flexibility and Cost Efficiency

What is the New Normal? How to Conquer a Post-Pandemic World

Disruptions brought on by the global pandemic will change how we live and work. Which of these changes will be permanent, and how do we adapt?

TELL ME MORE
Multi-Cloud: Why Choose When You Can Have it All?

Multi-Cloud: Why Choose When You Can Have it All?

A multi-cloud environment drives top business results with an optimal bespoke blend of types of clouds, solutions and providers.

TELL ME MORE