Four Reasons Why Businesses Are Embracing The Cloud

schedule 01 Aug 2016

 

by Azhar Nasir | Head of Fixed Services and Solution, Enterprise Maxis

 

Moving to the cloud can help businesses deal with security challenges better, enhance customer experience, ensure faster application delivery and also promote mobility.

Businesses in Southeast Asia are spending a lot on information technology. According to Gartner, enterprise IT spending in Southeast Asia will total a staggering $62 billion by 2018. And it goes without saying that a large part of these investments will be directed towards cloud computing, especially in Malaysia.

report by researchgate.net revealed that deploying cloud-based information and communication technologies (ICT) solutions has become a major trend in Malaysia, and is expected to reach about $900 million by 2020.

Today, more than ever, Malaysian business need to be able to deliver higher levels of customer experience, adapt quickly to changing business environments, and increase overall profitability. Migrating to the cloud helps fulfill all of these and more. Here are five reasons why cloud computing will keep gaining traction not only in Asia but across borders.

Deal with Security Challenges Better

Contrary of popular belief, migrating to the cloud can reduce security risks. An IDG Enterprise Cloud Survey found that 74% of respondents are either confident or very confident in the security of their cloud providers.

As the threat landscape gets more complex, using merely one or two protection tactics is not enough to keep the bad guys at bay. Cloud providers use advanced technologies like big data analytics to sniff out suspicious traffic flows and take measures to block them automatically. Also, cloud providers, by using regional blocking tools, can easily restrain traffic from specific areas that are predominated by hackers. Major advancements in cloud computing have also given rise to global threat intelligence technology that can further mitigate the chances of a breach.

Having said that, some organizations are still hesitant to completely migrate to the cloud, especially with sensitive data. For these organization, a hybrid cloud model offers them the ability to keep certain data in-house while accessing the power, scalability and the security of the public cloud. This combination of security and flexibility, according to IDC, has resulted in almost a fifth of enterprises using hybrid clouds.


Deliver Better Customer Experience

Customer experience is now a competitive differentiator for businesses. Moving to the cloud allows businesses to gain the desired agility and flexibility to provide efficient service to customers. Cloud computing provides clear visibility on projects, pipelines, and job statuses. This helps organizations chalk out better strategies, easily adapt to change, and align their businesses to dynamic market needs.

A cloud platform provides a central system to manage all transactions and customer interactions across different touchpoints. It can easily integrate disparate ERPs and CRMs and centralize it. This also allows organizations to get faster and easier access to customer information, making way for an omni-channel approach. In other words, cloud computing can help business understand customers behaviour better and hence results in greater customer retention.


Faster Application Delivery

When it comes to enhancing customer experience, applications play a key role. And not only for large enterprises but for business of all size. According to a report by eWeek, global mobile app store gross revenue will rise to $51 billion in 2016 and exceed $101 billion in 2020, and that growth will largely be driven by two factors - heavy usage of applications in developing economies, and the ability of mobile apps to tap into mature economies.

A IDC survey shows that more than 50% of successful enterprises focus on launching applications faster than competition, giving them an edge over others. Building applications in the cloud greatly reduces the duration required to launch them, drastically lowering time to market. At the same time application delivery platforms on the cloud allows developers to build and test solutions using tools that provide greater network security, and a greater ability to push out new versions and features faster

Promoting Mobility

In a study, IDC revealed that the number of mobile workers in the global workforce crossed 37% at the end of 2015. This implies that there are 1.3 billion mobile workers globally. This puts tremendous pressure on enterprises when it comes to securely connecting all types of smart devices. Cloud computing is the answer for enterprises searching for robust mobility plans. IDC also reports that more than 50% of CIOs rely on cloud computing to support an ever-increasing number of mobile device types.

Today, enterprise mobility has become even more important as it can be directly associated with employee productivity. A recent report by Forbes revealed that employee mobility leads to 30% better processes, 23% more productivity—and 100% more satisfied employees.

Cloud computing has many more benefits, including cost savings, and increasing efficiency. For Malaysian businesses looking to secure their future, cloud computing will play an important role.

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Growing Business
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