Spark UsahaWIRA
Join our free virtual conference this 24 & 25 August 2021, 9:30 a.m. – 6:30 p.m.
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Learn the unique stories of leading industry leaders on how they found success through digitalisation.
Join various masterclasses on how you can stay ahead of current business challenges to reach new customers through social media and sell online.
Begin your digital journey with our Kickstart Digital Guides that have been tried and tested to help businesses.
Build connections and get business advice from industry players through a live video & audio discussion on the virtual lobby of our UsahaWIRA community webpage.
Join this conference and stand a chance to win exclusive gifts worth more than RM4 million!
Get inspired by the success stories of UsahaWIRAs who have bravely pushed towards digitalisation, and took advantage of current business trends to stay ahead. Join our free online workshops and learn directly from industry partners such as MDEC, Astro, Facebook, TikTok and Google.
Be sure to grab this opportunity to hear from top industry leaders as they discuss the rise in entrepreneurial spirit, post-pandemic sustainability, the transformative roles of technology, and the trends, challenges and opportunities that come with e-commerce.
24 AUGUST 2021
9:30 – 9:38 AM
Opening speech by celebrity host
Fizo Omar
9:38 – 9:45 AM
Official speech by Chairman, Maxis Berhad
Yang Berbahagia Tan Sri Mokhzani Mahathir
9:45 – 11:15 AM
Panel 1: The Rise of Entrepreneurial Spirit and Post-Pandemic Sustainability
Yang Berbahagia Dato’ Suriani Dato’ Ahmad, Secretary-General, Ministry of Entrepreneur Development and Cooperatives Malaysia
Fabian Bigar, CEO, MyDIGITAL
Aireen Omar, President, AirAsia Digital
Kenneth Soh, Senior Manager (Marketing), Shopee Malaysia
11:15 – 11:45 AM
Exploring the Potential of Digitalisation
with UsahaWIRAs by Maxis
11:45 AM – 12:15 PM
Inspirational Session by MDEC
12:15 – 12:45 PM
COVID-19 Pandemic:
Business Opportunities, Challenges and Trends
in E-commerce by Shopee
12:45 – 2:00 PM
Live Networking
Fizo Omar, Celebrity Host
(12:45 PM - 2:00 PM)
Sarancak, Celebrity Host
(9:30 AM - 6:30 PM)
2:00 – 3:30 PM
Panel 2: Empowerment of Women Entrepreneurs in the New Norm
Surina Shukri, CEO, MDEC
Padzilah Enda Sulaiman, Founder, Telekung Siti Khadijah
Rajifah Ramli, Founder & CEO, DATA8 Sdn. Bhd.
Erma Fatima, Founder, Mak Cun
3:30 – 4:00 PM
Cutting through the Clutter
with Content Marketing by Astro
4:00 – 4:30 PM
How Facebook
Can Improve Your Business
4:30 – 5:00 PM
Opportunities & Potential for
Business Growth In an Online Market
by Momentum Internet
5:00 – 5:30 PM
Candle Making:
From a Hobby to a Real Business,
with a Little Help from Google
5:30 – 6:00 PM
Inspirational Session by AmBank
25 AUGUST 2021
9:30 – 10:30 AM
The Importance of Bringing Your Offline
Business Online by Maxis Business
10:30 – 11:30 AM
Workshop session by MDEC
11:30 AM – 12:30 PM
It’s Easy with Microsoft:
Expand Your Business The Productive and Safer Way
12:30 – 2:00 PM
Live Networking
2:00 – 3:00 PM
Discover the Power of TikTok for Your Business
3:00 – 4:00 PM
Highlight Your Business Online
via Google My Business
4:00 – 5:00 PM
Attracting Customers Online and Converting Leads
into Sales by Momentum Internet
5:00 – 6:00 PM
How to Succeed in eCommerce by Shopee
Maxis
5 x OPPO Reno 10X Zoom
5 x Free SMS Enterprise worth RM3000
5 x Free Digital Strategy consultation
Astro
10 x RM400K worth of advertising packages
AmBank
3 x RM10,000 Start-Up Fund through AmAccess Biz account
iQiyi
5 x VIP access to iQiyi (1 year)
Microsoft
2 x Microsoft Surface Go
Viu
5 x RM100K worth of advertising packages
Maxis
5 x OPPO Reno 10X Zoom
5 x Free SMS Enterprise worth RM3000
5 x Free Digital Strategy consultation
Astro
10 x RM400K worth of advertising packages
AmBank
3 x RM10,000 Start-Up Fund through AmAccess Biz account
iQiyi
5 x VIP access to iQiyi (1 year)
Microsoft
2 x Microsoft Surface Go
Viu
5 x RM100K worth of advertising packages
And more!
Maxis
5000 x RM100 advertising credits
to be used on Maxis Digital Marketing
Starter Kit
AmBank
1000 x RM20 cash rewards
via AmOnline account
USD49 voucher for
Facebook Blueprint certification
iQiyi
RM5,000 worth of advertising package
Momentum Internet
5000 x RM499 worth of Kelas
Roket Pemasaran Momentum (RPM) voucher
Shopee
3000 x RM50 advertising voucher
Maxis
5000 x RM100 advertising credits to be used on Maxis Digital Marketing Starter Kit
AmBank
1000 x RM20 cash rewards via AmOnline account
USD49 voucher for Facebook Blueprint certification
iQiyi
RM5,000 worth of advertising package
Momentum Internet
5000 x RM499 worth of Kelas Roket Pemasaran Momentum (RPM) voucher
Shopee
3000 x RM50 advertising voucher
And more!
*Terms and conditions apply
Secretary-General, Ministry of Entrepreneur Development and Cooperatives Malaysia
Dato’ Suriani has extensive experience in international trade policy and negotiations, corporate planning and other various experience in the Government Ministries. Dato’ Suriani is now the Secretary-General of the Ministry of Entrepreneur Development and Cooperatives Malaysia (MEDAC) since November 4 2020.
Chief Executive Officer
MDEC
Surina spent 17 years at JPMorgan Chase & Co., the largest bank in America. She served as Head of Strategy, Innovation & Business Management for Middle Market Banking, Head of Strategy for Commercial Banking, Chief of Staff to the CEO and Executive Director in Natural Resources Investment Banking. In 2018 she started SheNovation Ventures.
Chairman, Maxis Berhad
Tan Sri Mokhzani bin Mahathir is the Chairman of the Board of Maxis Berhad. A qualified petroleum engineer, Tan Sri Mokhzani began his professional career as an offshore engineer with Sarawak Shell Berhad.
He then ventured into the components, manufacturing, oil and gas services, finance and healthcare sectors.
He has vast corporate experience, including lead executive positions in Pantai Holdings Berhad, THB Industries Berhad, Tongkah Holdings Berhad, Kencana Petroleum Bhd besides being co-founder of SapuraKencana Petroleum Berhad.
Senior Manager (Marketing)
Shopee Malaysia
Heading the Campaigns, Games and Online Marketing teams at Shopee Malaysia, Kenneth conceptualises and drives strategies to build customer engagement and loyalty. Previously, he was Head of Shopee Mall Malaysia.
Before joining e-commerce, Kenneth was in management consulting across Asia, Europe, US and Australia as well as an engineer in the energy sector abroad.
Chief Executive Officer
MyDIGITAL
Mr. Fabian Bigar was appointed as the Chief Executive Officer of SCMO to lead the planning and implementation of the MyDIGITAL agenda based on the Malaysian Digital Economic Blueprint.
He previously served as the Secretary of the Policy and International Relations Division of the Ministry of Health Malaysia and was a Director in the Performance Management and Implementation Unit (PEMANDU) in the Prime Minister's Department.
Founder
Telekung Siti Khadijah
Padzilah Enda, an entrepreneur and designer, founded Siti Khadijah Apparel Sdn Bhd which currently employs more than 200 local employees.
In early 2018, Padzilah was awarded with The BrandLaureate SMEs BrandPreneur Award. She became a prominent figure as a successful woman entrepreneur, humanitarian and also the Founder of SK Srikandi Sdn. Bhd., the sewing and skills college.
Founder & Chief Executive Officer
DATA8
Rajifah Ramli is the Co-Founder & CEO of Data8 Sdn Bhd, a technology start-up in healthcare. She was recently appointed as the panel expert for R&D Grant by MOSTI.
She is also the chairperson of the Founding Member for Health & Wellness, i-Connect Programme, a committee member of Access (Malaysia) Blockchain Association and a Council Member of NEF.
Celebrity Host
A Kelantan-born actor & host who is one of Malaysia’s leading celebrity entrepreneurs. An expert in sales, marketing & online advertising.
He has garnered over 10 years establishing himself as a specialist in social media branding. He is a frequent public speaker in various industries.
Founder, Mak Cun
Erma is an award winning Actress, Film Director, Publisher and Script Writer. She has won various awards in the categories of Best Female Actor and Best Director.
A high-spirited entrepreneur, Erma has several Makcun Marts in Kuala Lumpur and Kedah. She has helped market SME products and has approximately 400 SME products under her company.
President
AirAsia Digital
Aireen Omar is President of AirAsia Digital. She is responsible for AirAsia’s digital strategy, promoting innovation throughout the group and encouraging collaboration across AirAsia’s businesses and markets.
She oversees large, digital strategic group-wide initiatives to help transform AirAsia Group into a global, cloud and data-driven and platform company.
Celebrity Host
Also known as Sara Zulkifli, is a digital and tv host, radio personality, content creator, actress, a young mom and a part time baker. Does it sound too much
Yes! Does she love doing it everyday? Yes! Being in the entertainment industry for almost 10 years now, she was born to be versatile. Just don’t ask her to sing..
Founder
Momentum Internet Sdn. Bhd.
Najib Asaddok is the founder of Momentum Internet Sdn. Bhd., a digital marketing trainer & consultant and author of several marketing books. He has trained thousands of entrepreneurs from Malaysia, Singapore, Indonesia and Brunei online via Facebook, YouTube and emails.
Head of Brand and Marketing
Maxis
Tai has spent the last 16 years searching out possibilities to be made into probabilities. Mostly manifested in the fields of brand, strategy and communications in Malaysia and Singapore, he’s spent the last few years in Maxis managing the home business before delving into marketing in more recent times.
He believes that the key to unlocking these opportunities begin with collective self-awareness and critically, genuine conversations. He looks forward to coffee with just about anyone that’s game.
Anchor, Producer and Journalist
Astro Awani
Syed Farradino Omar, or just Dino for short, is an Anchor, Producer and Journalist at Astro AWANI. He also currently leads the digital events arm for the network, LINC.
His most recent engagements includes hosting IN GEAR, Malaysia’s longest running auto-show, #PILIHANSAYA, an interactive TV-Online Game Show that revolves around the Malaysian General Elections as well as produces OBVIOUSLY HARITH ISKANDER, a late night comedy talk show that was the top rated locally produced English programme on TV when it was aired. Throughout his time with Astro AWANI, he has hosted various programmes such as IN PERSON, IN REALTY, BISNES ALTERNATIF, VIP AWANI and TAMU AWANI.
A proud Penangite, Syed Farradino Omar is always trying to bring the vibrancy and colourfulness of his hometown to the forefront for the world to enjoy. He is truly passionate about the preservation of the heritage buildings on the island and to share the delightful morsels from this state that is famous for its food with guests from all over the world.
At present, Syed Farradino Omar has taken on the role of Head of Astro AWANI | LINC. Seeing potential in identifying revenue opportunities through digital events organisation and unique funded programming, he is taking on this new responsibility with great panache, marrying his passion for fantastic content creation and business development.
Apart from that, he also lists photography, motorsports and travelling as his passions. He holds an MBA in International Management from Royal Holloway, University of London, which he obtained as a Chevening scholar, and a Masters degree in Visual Communication from the University of Central England. He spent a good deal of time in Europe studying as well as working as a researcher, writer and events coordinator.
Having travelled to many countries in Asia, the Middle East, North America, Europe and Australasia, Syed Farradino Omar finds pleasure in searching for the human stories from all the places that he visits. His interactions with people the world over gives him the confidence to tackle all sorts of personalities that he meets.
Industry Manager
Google
Karthik is an Industry Manager at Google who works with technology & telecommunications sector companies in Malaysia to strengthen digital strategy.
Karthik is also the founder of 100percentproject.org, a company that connects teachers in Malaysia with individual or corporate donors.
Besides that, Karthik is a Fellow of Teach for Malaysia from the first cohort, working as a Mathematics teacher in a high-need school.
Vice President of Nuldeaktiv
Astro
Norfuziana Ahamed started her career in Astro 25 years ago as a sales executive and worked her way up to helm her current position of Vice President of NuIdeaktiv. Her experience in media sales encompasses all facets of driving revenue including strategy, brand communications, innovation and digital transformation. Her prowess in these areas has enabled group efficiencies that are leveraged company wide.
She has extensive experience working with clients from the government sectors; SMEs, GLCs, banking, FMCG and has contributed to the growth and success of many of them through strong collaborations. Fuziana’s greatest strength is her adaptability to connect with all her customers, earning their trust by ensuring a result driven campaign. She has successfully won the approval of many clients with her proposals that include branding, sales growth and new markets.
Fuzi, as she is fondly known as, believes that emotion and engagement is critical to build affinity and trust with the consumer and thus consistently drives world class 'storytelling' and innovation to build the narrative and create a lasting impression with the consumer. As she always says, find a real solution for the problem and you will find a fan for life.
Facebook Certified Trainer
Mohsin Mokhtar is a Facebook Certified Trainer and an entrepreneur for 15 years. He started his business at the night market and eventually expanded overseas.
Facebook Certified Trainer
Mohsin Mokhtar is a Facebook Certified Trainer and an entrepreneur for 15 years. He started his business at the night market and eventually expanded overseas.
Head of SME Sales - Southern
Maxis
Head of SME Sales Hirman Mohamad Soh has more than 25 years of experience in the telecommunication industry.
He spent more than 20 years working closely with the SME industry and community, especially micro SMEs from various industries.
He is also actively involved in government initiatives that are devoted to helping SMEs to kickstart their digitalisation journey.
Head of Client Management, e-Commerce & Retail
Maxis
As the Head of Client Management at Maxis eCommerce and Retail, Asran Zakry, or more known as Zak, is responsible for the successes of our eCommerce customers.
With more than 14 years experience in customer management across various industries, Zak is determined to help every Maxis customer to bring their business online, and get them to explore digital marketing.
Google Trainer, Mahir Digital Bersama Google
Google Malaysia
The founder of Akademi BIT, Hanis Jenalis is also a passionate training consultant and digital strategist.
He specialises in helping businesses to make the switch to digital, as well as creating business strategies that make use of digital platforms. He is also an expert on Google Trends, Google My Business and Google Workspace.
Director, Small Medium and Corporate Group
Microsoft Malaysia
Azizah Ali is the Director of the Small, Medium, and Corporate (SMC) division at Microsoft Malaysia.
With more than 2 decades of industry experience, Azizah is a trusted technology leader and advisor for organizations and governments in Malaysia, and enables them to realize and achieve their digital transformation ambitions.
ShopeeXpert Trainer
Shopee Malaysia
Nurafira Abdul Aziz (Ira) started with RM300 and a home-based warehouse and now has a 3-storey office cum warehouse, a retail shop and one stop courier service centre. She has been selling on Shopee for 4 years and also provides training as a ShopeeXpert.
Regional Partnerships Manager, Growth Markets
TikTok
Amar is part of the Regional Partnerships team at TikTok, focusing on accelerating the growth in emerging markets within Southeast Asia.
His primary responsibility is to spearhead brand & performance marketing activations with fast-growing clients from a plethora of industry verticals.