Connecting to Customers through Astro

4 mins read 18 Aug 2021

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Connecting with Customers that matters the most

Whatever your business goals are, customer growth and purchase intent are usually part of them. TV advertising and content marketing are some of the ways you can consider to engage with your customers.

Commercial Spot

High Reach & Frequency = High Brand Recall

Find out how these channels can enhance brand recall among potential customers.

Radio

Affordable - options of Nationwide / Regional coverage
Easy execution and fast turnaround time
High reach and strong in call-to-action campaign

Captive audience with higher engagement and credibility
Wide range of channels across genres & natives = Targeted Audience
TV remains the most trusted medium with massive reach. - The 4 key digital players FANG (FB, Amazon, Netflix, Google) have increased 70% / US1.6B TV ad spend in 2018.

Digital

Affordable & cost effective
Big and established universe of digital assets covering diverse range of consumers in a brand safe environment
Precise targeting with guaranteed deliverables

Content Marketing

Relevance & Engagement = High Brand Affinity.

As Malaysia's leading content creator, producer & aggregator across all platform, Astro provides an avenue for advertisers to create contextual brand associations with targeted audience through strong content. In 2020 alone, they have produced and commissioned over 9k hours of local content.

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