TikTok Behavior Targeting

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TikTok’s Behavior Targeting helps increase the relevance and efficacy of TikTok ads by allowing advertisers to target audience based on their actions on TikTok.

What are the benefits?

Intelligent Indicator

• Provides segment audiences based on up-to-date in-app behavior indicating relevance or interest to your brand.

Wide Coverage

• Utilizes a multi-tiered approach that enables brands to reach TikTok users based on both broad or niche subjects.

Optimal Performance

• Identifies target audiences via behavior signals that maximize ad resonance and effective conversion.

Behavior Targeting’s Range

TikTok’s Behavior Targeting is based on user’s in-app video views and interaction with their favored creators.

• Views
• View Completion
• Video Content
• Comment
• Share
• Like

Creators

• Viewing Creator's Homepage
• Type of Favored Creator

Behavior Targeting vs. Interest Targeting

Behavior Targeting

Logic: Based solely on user behaviorin the past 7 - 15 days.

Signals: Tracked behavior

Content Type: Organic only

Interest Targeting

Logic: Predicted through machine learning based on long-term past behavior & key indicators

Signals: General behavior

Content Type: Organic & Paid

Availability

Availability: Global

Format: In-Feed Ads (Auction Ads)

Platforms: TikTok Ads Manager

Ad Placement: TikTok, TopBuzz, BuzzVideo, News Republic

Download the PDF version below.