How Focus Point Grew Online Revenues by 20% in One Month
With more and more customers starting their shopping journeys online, businesses are following suit with online stores. We spoke to Focus Point executive director Kelvin Liaw to learn more about his company's experience in going online.
Congratulations on your company's 30th anniversary. Tell us more about Focus Point.
As the largest optical retail chain in Malaysia, Focus Point is the first player in the optical market to embark on eCommerce. Our main goal is to enhance our customer's eye care journey by providing a seamless online-to-offline shopping experience.
What motivated Focus Point to open an online store?
While there are more than 190 Focus Point outlets nationwide, we needed to ensure that we were accessible to our customers at every touchpoint. Our customers, especially the younger audience, were seeking an even more convenient shopping experience. By building an online presence, this has enabled us to tap into a wider market and capture a greater share of the market.
What challenges did you face in your first foray into eCommerce?
In our first foray into eCommerce, we lacked a unified eCommerce strategy as we engaged two different agencies to build our online store and run digital marketing. We soon realised that there was a gap in eCommerce expertise between the two teams, which held us back from growing our business.
Why did you choose to partner with Maxis eCommerce?
Maxis eCommerce provided a one-stop solution that made it possible for us to revamp our online store easily. We launched a brand new online store in conjunction with our 30th anniversary and ran digital campaigns to boost traffic and sales – all with one point of contact.
The Maxis eCommerce team also provided advice and insights to help our decision making. We can now easily track our customers and effectively expand our market share while optimising ad spend.
As a retail brand owner, building a trusting partnership with a qualified eCommerce business partner allowed us to focus on expanding our brick-and-mortar business.
