How MGFB Trading Drove More Traffic to Retail Stores With Digital Marketing Starter Kit

2 mins read 05 Nov 2021

New digital habits birthed in the post-pandemic era have shown a widespread adoption of shopping for groceries online. A Sync SEA Report by Facebook, Bain & Company details that 34% of survey respondents shop for alcoholic beverages, as an essential item, online.

During the first Movement Control Order (MCO), MGFB Trading, a wine and spirits wholesaler, relied heavily on WhatsApp calls and Facebook to reach out to their existing customers as well as incentivize sales via promotions. Located in Johor Bahru, this trusted importer has been in the industry for over 9 years, sourcing and supplying over 300 well-known brands from all over the world.

The brand quickly learned that their efforts on Whatsapp and Facebook during the MCO were time-consuming, tedious to manage and difficult to monitor. With that in mind, MGFB Trading sought new strategies that could easily improve their business efficiency.

Efficiency in a single platform

“Maxis Digital Marketing Starter Kit platform is user-friendly and more efficient compared to our previous method” - Jennifer Lam, founder of MGFB and appointed Dame de La Jurade of Saint-Emillion.

With the use of Maxis Digital Marketing Starter Kit, MGFB can now effectively reach the right audience to boost sales. Leveraging on the digital vouchers feature to re-engage customers, the brand was able to drive more footfall traffic to their outlet. In addition, with e-SMS, MGFB Trading was able to keep their customers updated through automated and personalized messaging – all in one single platform.

This easy-to-use solution is covered by the SME Digitalization Grant of up to RM5,000*, which gave MGFB Trading a great opportunity to reach more customers online at a lower cost.

Concurrently, with the help of the Maxis SME Help Squad, the grant application process went smoothly with MGFB Trading only needing to prepare their documents and wait for approval on their application. The overall process to claim funding was convenient and hassle-free – no long queues or messy paperwork to deal with!

Are you an SME business owner with no marketing experience, struggling to reach more customers for your business? Try the easy-to-use Maxis Digital Marketing Starter Kit and launch online ads across Facebook, Instagram and Google in 4 simple steps, for 30 days for FREE!